A Design Should Not Dominate People

Seeing, hearing and reading about good design are how I learn to design better. Here is an interview with Dieter Rams, Braun’s chief of design from 1961-1995, on his design philosophy.

Ram’s 10 principles to good design

  1. Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design makes a product understandable
  5. Good design is unobtrusive
  6. Good design is honest
  7. Good design is long-lasting
  8. Good design is thorough down to the last detail
  9. Good design is environmentally friendly
  10. Good design is as little design as possible

Looking for a good book on iPhone app design? Check out Tapworthy: Designing Great iPhone Apps by Josh Clark. It is my current read. In addition to the above items:

  • Develop your ideas from initial concept to finished design
  • Build an effortless user experience that rewards every tap
  • Explore the secrets of designing for touch
  • Discover how and why people really use iPhone apps
  • Learn to use iPhone controls the Apple way
  • Create your own personality-packed visuals

The real highlight of the book are the interviews with app designers like Josh Williams (Gowalla), Joe Hewitt (Facebook), and others.